On this episode, we are joined by Kellen Moen of Viirl Marketing.
Kellen Moen was a pro-baseball player, turned business owner. His business helps build the tech on top of yelp. He describes Viirl as the middle man between Yelp and the contractor.
In this episode, Kellen explains the best practices for contractors advertising on Yelp. Some of his tips include:
1. Look at what your listing looks like.
2. Know who is actively using the platform.
3. Have you made it easy to book via Yelp?
Kellen discloses the sweet spot with Yelp response times, as well as what he believes what the future of Yelp looks like.
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
Implement and Execute
Overcoming Obstacles in a Family-Run Business
The Importance of Asking Questions
Marketing Strategy: Making Data Driven Decisions
Monitoring Current Trends
Get out of Obscurity with Personal Branding
How to Utilize Software to Increase Efficiency
The Science Side of Marketing
IAQ Q&A’s
How to Perfect the Review Process
The Biggest Website Mistakes You Can Make
Keeping Your Talent Pipeline Full With Nathan Coker
Promoting Women in the Trades with the Lady Titans
The Power of Proper Planning
Why You Should Start a Podcast
The Value of Having Great People
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