Nearly two years have passed since the WHO declared COVID-19 a global pandemic. As marketers, we’re still getting our heads around the new 'norm' and how best to communicate with our audiences. We've been so impressed by how marketing teams have remained resilient, and pushed on, even though the pressures of work are mounting and sometimes have felt overwhelming.
The organizers of our conferences, seminars, and events have employed creative ingenuity to react to life in a pandemic. Around the world, talented teams of marketers, planners, organizers and speakers have shown the agility to change the way the industry works, literally overnight.
Explore the full transcript and links: The (re)birth of the virtual meeting (internationalbunch.com)
Why I have become Chair of CILIP Cymru Wales Committee
Is humaning just a failed buzzword - or does it actually have longevity?
Top 5 tips to remove barriers for authentic video, and kit recommendations
4 marketing basics to consider when successfully launching a new journal
What does Pay Per Click (PPC) mean?
Getting started on social media - 9 top tips
Incorporate Inclusion Into Your Communications Strategy
The secrets of media training - 12 top tips
WeChat - Scholarly Communications and Academic Marketing Hints and Tips Series
Boost your copywriting skills with these formulas
LinkedIn - Scholarly Communications and Academic Marketing Hints and Tips
Reddit - Scholarly Communications and Academic Marketing Hints and Tips Series
What is return on investment (ROI)?
Social Media trends 2020 – what to expect
Commissioned research summarizing marketing team structures in academic publishing
Facebook - Scholarly Communications and Academic Marketing Hints and Tips Series
Bring your own (BYOB) - putting the fun into virtual networking and conferences
What is TikTok?
China increases research output – new findings and a response to Coronavirus (COVID-19)
Twitter - Academic Marketing Hints and Tips
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