Today's episode is dedicated to uncovering the truth about successful marketing. What are most organizations getting wrong? What's the three step method to marketing success? What five people are we always marketing to? International keynote speaker Dawnna St. Louis and I discuss all of this and more.
Being in the presence of Dawnna's energetic and bigger-than-life personality, you’d never guess that she pulled herself from the depths of depression, crawled out of homelessness, and built a $250M business intelligence company. Besides being a business owner and author, Dawnna has solidified herself as a conference headlining keynote speaker whose name is pretty much synonymous with audacity.
SHOW NOTES
* How Dawnna is different
* Why Knowing Your Why is so important
* Dawnna's journey from homelessness to business success
* Why expertise isn't enough
* What are we getting wrong about marketing?
* The difference between marketing and advertising
* The two factors driving your market's desires
* The three-column formula for marketing success
* Why you should kill your ambassador
* The danger of copying someone else's marketing
* The five different people we market to
You can learn more about Dawnna at www.dawnna.com
You can learn about the St. Louis Marketing Method at www.dawnna.com/marketing
You can learn more about Brian at www.brianrollo.com.
Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact
#33 How To Deal With Conflict - Part I
#32 The Strength Of The Pack
#31 Turning Lead Into Gold
#30 What They Should Have Told You About Being A Manager - Part III
#29 What They Should Have Told You About Being A Manager - Part II
#28 What They Should Have Told You About Being A Manager - Part I
#27 Gail Hamel on Adapting to Change, Networking, and the Mentors That Helped Her
#26 The Four Rules of Productivity
#25 When To Say No
#24 The Pilot Pushing The Drink Cart
#23 Traffic Jams and Time Management (Or How Jimi Hendrix Made Me Late For A Meeting)
#22 Time Management Tips - Setting Priorities
#21 Kurt Snyder on Serving As A Foreign Liaison, The Power of Empathy, and Leadership Lessons From Rowing
#20 Who Qualifies To Be A Leader
#19 The Five Cs of the Culture Cycle
#18 Mirela Borsan on Leading A Police Department, The Importance of Mindset, and Why Emotional Intelligence Is The Key To Leadership
#17 It's All About The Questions II
#16 Nichole Harrop On Overcoming Struggles and Helping Others
#15 It's All About The Questions - Part I
#14 Looking In The Mirror
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars