Matt Cross Tap Takeover Episode
Ash Management owns and operates many, many restaurants and bars across the Central Coast, including the Frog & Peach Pub, Mother’s Tavern, Shell Beach Brewhouse, Rooster Creek Tavern, Mason Bar & Kitchen, Creaky Tiki, Milestone Tavern, and Bull’s Tavern. In fact, Bull’s Tavern is where it all began for Ash Management owner Billy Hale, who started as a janitor there while studying at Cal Poly University in the 80s. Billy leans on two critical people to keep the Ash Management properties on point: Jason Gable and Eric DeMatteo. These two are sort of the yin and yang of management, Jason focusing on the back of house and Eric focusing on the front of house. The two of them sat down with me and Matt to talk about their humble beginnings, how they’re raising a generation of employees, and how Californians are different from East Coasters.
*Note: Ash Management owns too many properties to list — besides, that list keeps changing! Here, I’ll list the main spots we chat about in the episode.
Shell Beach Brewhouse / @shellbeachbrewhouse
Rooster Creek Tavern / @roostercreektavern
Mason Bar + Kitchen / @masonbarandkitchen
Central Coast Meat Market & BBQ / @centralcoastmeatmarket
Vailia From, winemaker and owner, Desparada Wines, Paso Robles
Brigit Binns, cookbook author, teacher and owner, Refugio Paso Robles
Bill and Barbara Spencer, farmers, Windrose Farm, Paso Robles
Dan Berkeland, baker and owner, Backporch Bakery, SLO and Atascadero
Damian Camacho, server at Novo Restaurant, SLO
Emilie Goldstein, chef, Trumpet Vine Catering, and gastric bypass alum, Atascadero
James Ontiveros, vigneron, Ranchos de Ontiveros, Santa Maria
Jenna Congdon, sommelier, consultant and wine rep, SLO
Feben Teffera, pop-up restaurateur, Ebony, SLO
Jensen Lorenzen, chef and owner, Larder Meat Co, SLO
Trailer: CONSUMED with Jaime Lewis
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