Matt Cross Tap Takeover Episode
Ash Management owns and operates many, many restaurants and bars across the Central Coast, including the Frog & Peach Pub, Mother’s Tavern, Shell Beach Brewhouse, Rooster Creek Tavern, Mason Bar & Kitchen, Creaky Tiki, Milestone Tavern, and Bull’s Tavern. In fact, Bull’s Tavern is where it all began for Ash Management owner Billy Hale, who started as a janitor there while studying at Cal Poly University in the 80s. Billy leans on two critical people to keep the Ash Management properties on point: Jason Gable and Eric DeMatteo. These two are sort of the yin and yang of management, Jason focusing on the back of house and Eric focusing on the front of house. The two of them sat down with me and Matt to talk about their humble beginnings, how they’re raising a generation of employees, and how Californians are different from East Coasters.
*Note: Ash Management owns too many properties to list — besides, that list keeps changing! Here, I’ll list the main spots we chat about in the episode.
Shell Beach Brewhouse / @shellbeachbrewhouse
Rooster Creek Tavern / @roostercreektavern
Mason Bar + Kitchen / @masonbarandkitchen
Central Coast Meat Market & BBQ / @centralcoastmeatmarket
Two Broads Ciderworks, Maggie Przybylski + Morgan Murphy, San Luis Obispo
Dr. David Cleveland, Environmental Studies Program, University of California, Santa Barbara
Hatch Rotisserie + Della‘s owner Maggie Cameron, Paso Robles, California
Mushroom hunter Dennis Sheridan, Los Osos, California
Hearst Castle, Dr. Amy Hart + Tara Stephenson, San Simeon
Village builder Roberto Monge, San Luis Obispo
Wine + food critic Stephen McConnell, Avila Beach, California
SLO Food Systems Coalition, Ellen Burke + Claire Tuohey-Mote, San Luis Obispo
Castoro Cellars + Bethel Rd. Distillery + Whale Rock Music Festival, Paso Robles, California
Home cook Vincent Rodriguez, Hesperia, California
Six Test Kitchen, Ricky Odbert + Matt Corella, Paso Robles, California
Lincoln Market & Deli owners Becky + Mike Hicks, San Luis Obispo, CA
Rancher Elizabeth Poett, “Ranch to Table,” Lompoc, CA
Whiskey & June owner Daniel Green, Atascadero
Farmhouse Corner Market chef/owners Will + Kari Torres, San Luis Obispo
Beda’s Biergarten owner Beda Schmidthues, San Luis Obispo
Lonely Palm Ranch photographer + homesteader, Christa Pfleeger, Arroyo Grande, CA
Filmmakers/photographers Carter + Veronika Hiyama, Sundae Cereal + Datsu Films, Santa Barbara, CA
Certified herbalists Angela-Sarah North + Sadie Rogers, San Luis Obispo, CA
Mixteco/Indigena Community Organizing Project, Arcenio Lopez, Santa Maria + Oxnard, CA
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