This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Take Risks and Reach Out | Mindset & Agility – The Rocket Fuel for Customer Experience Success
How to Learn and Lead with Agility | Mindset & Agility – The Rocket Fuel for Customer Experience Success
Why Customer Experience Equals Open Mindset
Remove the NOT | Mindset & Agility – The Rocket Fuel for Customer Experience Success
Embrace Ambiguity, Failure, and Fun | Mindset & Agility – The Rocket Fuel for Customer Experience Success
There’s More than One Way | Mindset & Agility – The Rocket Fuel for Customer Experience Success
World-Class CX Leaders | Storytelling – It‘s Worth its Weight in Gold…and Diamonds
Deliver 5 Levels of Value | Team Member and Customer Experience Value
Find the Value in the Data | Team Member and Customer Experience Value
It’s Not What You Value | Team Member and Customer Experience Value
Think Efficiency and Effectiveness | Team Member and Customer Experience Value
It’s Not About Price. It’s About Perceived Value. | Team Member and Customer Experience Value
What‘s Value Got to Do With It | Team Member and Customer Experience Value
Make it Simpler & Less Cluttered
Faster into the Future | How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World
Emotion Drives Memory | How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World
Deliver Memorable Internal and External Customer Experiences in a Pandemic & Post-Pandemic World
How to Deliver Memorable Customer Experiences in a Post-Pandemic World | We Are Forever Changed
The Gifts of the Pandemic | Stronger Through Customer Experience Elevation
The Gifts of the Pandemic | Stronger Through Gratitude
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