This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
The Gifts of the Pandemic | Stronger Through Empathy
The Gifts of the Pandemic | Stronger Through Humility & Vulnerability
The Gifts of the Pandemic | Stronger Through Learning
Three Ways to Lead with Light
Happy New Year!
Stronger Through Adversity Spotlight on David Hudson
Merry Christmas
Stronger Through Adversity Spotlight on Johnny Yokoyama
Stronger Through Adversity | Bring Yourself to Work
Happy Thanksgiving
Stronger Through Adversity | Choose Words Wisely
Stronger Through Adversity | Speak Truthfully
Stronger Through Adversity | Seek Carefully
Stronger Through Adversity | Formally Listen Beyond the Words
Stronger Through Adversity | Informally Listen Beyond the Words
Stronger Through Adversity | Set Safety Supreme
Stronger Through Adversity | Practice Employee Obsession
Stronger Through Adversity | Leave the Island
Stronger Through Adversity | Follow the Terrain
Stronger Through Adversity | Put Your Mask On First
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