So good to catch up with Kevin George, the new CMO of Harvest Health & Recreation, Inc. – a vertically integrated public cannabis company. That’s right, a cannabis company. Kevin has spent the past 20+ years in global leading roles at Unilever, Beam Suntory and the marketing agency Mosaic. He is taking his plethora of experience, knowledge and relationship into one of, if not, THE fastest growing industries in the United States. He now has the chance to build a slew of brands from scratch – ones they have acquired and others they are incubating. They have raised nearly $300 million to capitalize the business and as he says, this is like the day after prohibition for the alcohol industry. The opportunity is immense with no clear leader. There are challenges ahead, it is a state-by-state industry that is not federally legal (yet). As he always does, he also shares great wisdom for Miami students in the pod.
Ron Carson: Founder, Cool Action Suits
Jeff Pegues: Justice & Homeland Security Correspondent, CBS News
Charlie Metzger: EVP, Detroit Pistons
Mike "Doc" Emrick: Play-by-Play Announcer, NBC Sports
Kathryn Stalmack: SVP & General Counsel, BioScrip
Andy Sauer: Founder, Hilo Nutrition
Christie Currie: Founder, Zandaland
Mark Lacker: Professor, Miami University
Tim Sweetwood: President, C3 Presents
Jon Podany: CEO, Arnold Palmer Enterprises
Jeff Brunka: Global Alliance Lead, Amazon Web Services
Susan Canavari: Global Head of Brand Experience Development, JPMorgan Chase & Co.
Andy Blackburn: VP New Business, Marquee Sports & Entertainment
Jeff Berding: President & General Manager, FC Cincinnati
Steve Carlin: Global Brand Strategist
David Fleming: Senior Writer, ESPN The Magazine
Andy Gloor: Managing Principal, Sterling Bay
Beth Herrington: Partner, Morgan Lewis
Jeff Immel: Creative Director, Weber Shandwick
Lisa Schrader: Head of Operations & Chief of Staff, Luminary Media
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