The Passle Podcast - CMO Series
Business:Marketing
Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or regulatory changes. How firm leaders respond, manage and communicate the subsequent impact with their people and clients is critical.
What many firms are less used to handling, is a natural disaster of epic proportions. On this episode of the CMO Series, Ed Lovatt welcomes Douglas Szabo, Managing Lawyer, and Gail Lamarche, Director of Marketing and Business Development at Henderson Franklin to hear what happened when Hurricane Ian hit Southwest Florida last year, and how the management team responded in the wake of a 500-year flood.
Ed, Gail and Douglas discuss:
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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