If you haven't noticed, we love to talk about your niche on Top Advisor Marketing Podcast. Having a real and focused niche enables advisors to make a larger impact in their area of interest, and grow their business exceptionally well. In today's episode we are diving back into niche financial planning with Marci Bair, President of Bair Financial Planning, and soon to be published author of the Social Responsibility Tool Kit.
With over 25 years of experinece working with female executives, LBGTQ+ communities, and progressive businesses, Marci understands just how crucial a niche is to a sustainable and profitable business. But how can you take this one step further? Matt and Marci dive into how you can undergo assessments and certifications to provide proof that you are operating and unique and one of a kind financial planning service. With a background in sustainable and socially responsible investing, Marci offers her unique input on the various ways you can undergo ESI/SRI certifications to ensure you're business is not just planning, but operating in a financially sustainable fasion.
If you're interested in learning how you can take your ESI/SRI business to the next level, or just want to know more about developing a strong niche market, listen in with Marci and Matt today!
LINKS: Marci Bair | Sustainable & Socially Responsible Investing 101 | Socially Responsible Investing Brochure
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Episode 226: The New Reality for Financial Advisors –– With Doug Heikkinen
Special Episode: Going on The Offensive — With Coach Joe Lukacs
Episode 225: Embrace AI and Prosper— With DJ Sebastian
Special COVID-19 Episode: It’s Time To Step Up Your Game — With Joe Lukacs
Episode 224: How to Create Lasting Brand Awareness — With Rebecca Hourihan
10 Mins with TAM - COVID -19 - Remote Work Options
Episode 223: Are You Scaling Your Credibility?
Episode 222: How to Master Tough Conversations With Clients — With David Wood
Episode 221: Build a Million-Dollar Mindset and the Practice Will Follow — With Stephanie Bogan
Episode 220: Dare to Reinvent Yourself and Help Clients Do the Same — With Bobby Henebry
Episode 219: How to Win Over Prospects With Email Campaigns — With Emily McGuire
Episode 218: How to Stay on the Forefront of Marketing in the 401(K) Space — With Aaron Pottichen
Episode 217 - Build a Bridge Between Means and Meaning for Your Clients — With Mitch Anthony
Episode 216 - 8 Content Marketing Trends for 2020
Special Series Part 3: Your Preview of the Retirement & Longevity Summit — With Ross Marino
Special Series Part 2: Surprising Features That Make or Break Industry Conferences — With Ross Marino
Special Series Part 1: How to Move Beyond Numbers-Based Conversations — With Ross Marino
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Episode 214 - How to Rank Higher in Google’s Search Results — With Samantha Russell
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