These days everyone is telling you you need to be a storyteller. You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else.
So maybe you don’t feel like you’re a storyteller and this whole storytelling thing isn’t for you. Instead when you meet someone you leap right into the facts. “I’ve been in business twenty years, I’ve done this, blah, blah, blah. Don’t do that. Nobody wants to hear that
You don’t have to be a great storyteller to talk about a customer you helped or what it is like to work with you. A great story, isn’t about the teller. It is about what it is like to work with you, when everything is going right for you and more importantly for your customers.
So go ahead, tell me a story.
#808 Brand Elements
#807 Sales Starts with a Real Conversation
#806 Do The Research
#805 Start Up Technology
#804 Secure Your Business
#803 Business Plan Myths
#802 Mentorship
#801Favorites of 2022
#800 Happy Anniversary More than a Few Words
#799 Generate New Sales From Old Clients
#798 Getting Lost
#797 Authenticity Matters
#796 You’ve Got Mail
#795 Tips to Train Your Brain
#794 A Little Cappuccino Goes a Long Way
#793 Finding Your Ideal Client
#792 The Long Game
#791 Life Cycle Marketing
#790 Invite me In
#789 Empathy and Action
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