One of the many challenges for up-and-coming designers (and those of us who have been in the industry for a while, too) is in the area of “working knowledge.” There’s a LOT to know and it seems like nothing but time is going to help you know it. But the guest on this episode proves that even though she’s been in the industry for over 20 years, there are clear things you can do to accelerate your learning curve.
Andrea Hysmith of A.S.H. Designs (in Ellicott City, MD) is an Interior Specialist, Kitchen and Bath Designer, Manufacturer Representative, Speaker, and Presenter, and has been sharing her knowledge of luxury design for over 20 years. She focuses on residential and light commercial spaces and recently opened her own design space in Ellicott City as the first woman of color to do so. She’s a hard-working, hustling woman who has done the work necessary to educate herself about her craft, all for the sake of serving her clients with excellence. You’ll learn a lot about developing your own working knowledge, faster, from her intentional approach, so be sure you listen.
What You’ll Hear On This Episode of Wingnut SocialIt’s easy to feel that you are handicapped when you need to know more about a specialized area of design but simply don’t. Andrea never let that stop her. She’s a “go get it” kind of woman. She takes the initiative to find the resources and open the doors that will provide her with the knowledge she needs — and you can do the same.
For example, at one point in Andrea’s career, she needed to know more about custom cabinetry so she reached out to establish a relationship with a custom cabinet builder and worked shifts in his facility to learn what she needed to learn. She’s done the same with painters, a plumbers, and other specialized tradesmen, all for the sake of educating herself at the source. Though it may seem that’s a lot of irons in the fire, Andrea says it’s all cohesive if you keep things integrated within a common goal or mission.
Special certifications can help you stand out in a crowded areaAndrea holds a special certification that Darla had never heard of. The National Association of Home Builders offers a “Certified Aging in Place Specialist” certificate and Andrea is one of those who have completed the course they offer. It’s a specialty in the design and refurbishment of homes to enable those who are aging or otherwise disabled to continue to live in their homes rather than having to move.
Andrea says this is especially important to her because she has clients who have been with her for many years. Her certification enables her to serve them in new, fitting ways as they age and the relationship continues. She’s also had people reach out to her specifically because she holds the certification, and at one community event a realtor who works primarily in retirement communities asked if Andrea would serve as a recommended service provider for those the realty group serves. Are there certifications that would serve the community where you work or the clientele you specialize in serving? If so, go get them!
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PODCAST FAST TRACK
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How Lisa Gilmore Built a Multi-Million-Dollar Interior Design Firm - Episode 275
Why Interior Designers Need Ongoing SEO to Remain Competitive - Episode 274
Perfecting Your Interior Design Niche - Episode 273
The Secret to Getting Your Interior Design Work Published - Episode 272
How to Start an Online Coaching Business - Episode 271
Sell the Way You Buy with David Priemer - Episode 270
Interior Design as a Second Career - Episode 269
Break Out of Your Comfort Zone for Success - Episode 268
How to Drive the RIGHT Traffic to Your Interior Design Website - 267
Building Your Interior Design Team with Shelli Warren
Profit First for Interior Designers - Episode 265
5 Signs It’s Time to Revamp Your Interior Design Website - Episode 264
How to ’Shock and Awe’ Potential Interior Design Clients - Episode 263
How to Leverage Amazon to Grow Your Interior Design Business - Episode 262
Be Irreplaceable: How You Attract Luxury Design Clients - Episode 261
How Designers Become THE Source for Luxury Flooring - Episode 260
Does Your Interior Design Logo Reflect Your Brand Identity? - Episode 259
Delegate to Scale Your Interior Design Firm Fast - Episode 258
Video Storytelling as a Marketing Strategy for Interior Designers - Episode 257
4 Google Ads Tips for Interior Designers - Episode 256
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