One of the many challenges for up-and-coming designers (and those of us who have been in the industry for a while, too) is in the area of “working knowledge.” There’s a LOT to know and it seems like nothing but time is going to help you know it. But the guest on this episode proves that even though she’s been in the industry for over 20 years, there are clear things you can do to accelerate your learning curve.
Andrea Hysmith of A.S.H. Designs (in Ellicott City, MD) is an Interior Specialist, Kitchen and Bath Designer, Manufacturer Representative, Speaker, and Presenter, and has been sharing her knowledge of luxury design for over 20 years. She focuses on residential and light commercial spaces and recently opened her own design space in Ellicott City as the first woman of color to do so. She’s a hard-working, hustling woman who has done the work necessary to educate herself about her craft, all for the sake of serving her clients with excellence. You’ll learn a lot about developing your own working knowledge, faster, from her intentional approach, so be sure you listen.
What You’ll Hear On This Episode of Wingnut SocialIt’s easy to feel that you are handicapped when you need to know more about a specialized area of design but simply don’t. Andrea never let that stop her. She’s a “go get it” kind of woman. She takes the initiative to find the resources and open the doors that will provide her with the knowledge she needs — and you can do the same.
For example, at one point in Andrea’s career, she needed to know more about custom cabinetry so she reached out to establish a relationship with a custom cabinet builder and worked shifts in his facility to learn what she needed to learn. She’s done the same with painters, a plumbers, and other specialized tradesmen, all for the sake of educating herself at the source. Though it may seem that’s a lot of irons in the fire, Andrea says it’s all cohesive if you keep things integrated within a common goal or mission.
Special certifications can help you stand out in a crowded areaAndrea holds a special certification that Darla had never heard of. The National Association of Home Builders offers a “Certified Aging in Place Specialist” certificate and Andrea is one of those who have completed the course they offer. It’s a specialty in the design and refurbishment of homes to enable those who are aging or otherwise disabled to continue to live in their homes rather than having to move.
Andrea says this is especially important to her because she has clients who have been with her for many years. Her certification enables her to serve them in new, fitting ways as they age and the relationship continues. She’s also had people reach out to her specifically because she holds the certification, and at one community event a realtor who works primarily in retirement communities asked if Andrea would serve as a recommended service provider for those the realty group serves. Are there certifications that would serve the community where you work or the clientele you specialize in serving? If so, go get them!
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PODCAST FAST TRACK
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Grow Your Interior Design Team The Smart Way - Episode 255
Metaverse Interior Design: The Future of the Design Industry with Tom Puukko - Episode 254
No Interior Design Degree? KD Reid Shares His Take - Episode 253
Attract Affluent Clients Doing What You LOVE with Melissa Galt - Episode 252
It’s Time to Tackle Renovation Projects with Renée Biery - Episode 251
Stacey Martin’s Formula for Rockstar Interior Design Presentations - Episode 250
Clean Design Home: Robin Wilson’s Incredible Story - Episode 249
Change Your Mindset—Raise Your Rates [Danielle Hayden] - Episode 248
Is a CoWorking Workspace Right For Your Design Firm? with Mara Hauser - Episode 247
Carol Cox Shares Why Thought Leadership Still Matters - Episode 245
Abbi Perets: How to Write Email Marketing Campaigns that Get Read - Episode 244
Digital vs. Physical Product Libraries: Rex Rogosch Weighs In - Episode 243
REPLAY: Up-Level Your Social Media Marketing with Pinterest [Kate Ahl] - Episode 242
Kate Doster’s Attention-Grabbing Email Marketing Strategies - Episode 241
Business Coach Desi Creswell Shares How to Build Trust in Yourself - Episode 240
How Brett + Giselle Sugerman Found Phenomenal Success on Instagram - Episode 239
Pivot Your Business with a Strategic Business Coach [Like Michele Williams] - Episode 238
Kathleen Jennison’s 7-Step Cheat Sheet for New Interior Designers - Episode 237
How to Balance your Marriage + Business + Self [with LMFT Amber Hawley] - Episode 236
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