Adriana Lynch has over 25 years of experience in Strategy and Brand Management. Her global experience has demonstrated significant success in the creation and execution of award-winning strategies and plans to improve product positioning, brand recognition and revenue. In the last 10 years, Adriana has worked both on Direct-to-Consumer and Business-to-Business either solely through Digital Channels or through a Multi-Channel approach.
A wiz at brand and business strategy, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and St. Joseph Health System. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors.
Since 2020, Adriana has been the Chief Marketing Officer (CMO) for FuelRod, responsible for leading and executing the company's marketing and branding initiatives and growing the e-commerce business. Adri works with cross-functional teams and leads outsourced agencies, to drive the development and execution of marketing strategies and plans that enhance the company's market position and drive revenue growth profitably.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
YouTube: https://lnkd.in/gHKT2gmF
LinkedIn: https://lnkd.in/g2PzRhjQ
Podbean: https://lnkd.in/eWpNVRi
Apple Podcasts: https://lnkd.in/gRd_863w
Spotify: https://lnkd.in/gruexU6m
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Critical Mass Business Talk Show: Ric Franzi Interviews Gary Maggetti, General Manager of Disney California Adventure Park West (Episode 1474)
Critical Mass Business Talk Show: Ric Franzi Interviews Chris Folayan, Founder of OCFX Inc. (Episode 1473)
Critical Mass Business Talk Show: Ric Franzi Interviews Gaye Tomlinson, CEO of Vaha Energy (Episode 1472)
Critical Mass Business Talk Show: Ric Franzi Interviews Erin Giglia, Founder of Montage Legal Group (Episode 1471)
Critical Mass Business Talk Show: Ric Franzi Interviews Kurt Lohse, Co-Founder of Bored & Thirsty (Episode 1470)
Critical Mass Business Talk Show: Ric Franzi Interviews Catlin Tran, Founder & CEO of Nutripair (Episode 1469)
Critical Mass Business Talk Show: Ric Franzi Interviews Mohammed Omar, Crumbl Cookies & Toastique (Episode 1468)
Critical Mass Business Talk Show: Ric Franzi Interviews Bret Englander, Co-Founder of Cerno Group (Episode 1467)
Critical Mass Business Talk Show: Ric Franzi Interviews Craig Cooke, Entrepreneur & Author of Business Kung Fu (Episode 1466)
Critical Mass Business Talk Show: Ric Franzi Interviews Robert Riggs, Founder & President of Oralogix LLC (Episode 1465)
Critical Mass Business Talk Show: Ric Franzi Interviews Addison Adams, Founder of Adams Corporate Law, Inc. (Episode 1464)
Critical Mass Business Talk Show: Ric Franzi Interviews Ria Berger, CEO of Healthy Smiles for Kids Orange County (HSK) (Episode 1463)
Critical Mass Business Talk Show: Ric Franzi Interviews Jan Miller, President of 21-13 Impact Graphics Inc. (Episode 1462)
Critical Mass Business Talk Show: Ric Franzi Interviews Nicholas Yrizarry, CEO of Align Wealth Advisors (Episode 1461)
Critical Mass Business Talk Show: Ric Franzi Interviews Mandy Schaniel, Founder & CEO of Schaniel Consulting Inc. (Episode 1460)
Critical Mass Business Talk Show: Ric Franzi Interviews Nicole Andrews, CEO of Fastapp AMC (Episode 1459)
Critical Mass Business Talk Show: Ric Franzi Interviews Rieva Lesonsky, Founder & CEO of GrowBiz Media / SmallBusinessCurrents.com (Episode 1458)
Critical Mass Business Talk Show: Ric Franzi Interviews Eileen McDargh, Founder & CEO of The Resiliency Group / McDargh Communications (Episode 1457)
Critical Mass Business Talk Show: Ric Franzi Interviews Dr. Chip Espinoza, Dean of Strategy at Vanguard University (Episode 1456)
Critical Mass Business Talk Show: Ric Franzi Interviews Kent Schmidt, Litigation Partner at Dorsey & Whitney LLP (Episode 1455)
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