In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.
Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.
“Sometimes the negative framing in marketing can get more response, since people are afraid of doing mistakes and missteps.” – Nancy Harhut.
If you want to know more or get in touch with Nancy, you'll find more information in the links below:
https://www.linkedin.com/in/nancyharhut/
https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480
Changing B2B purchasing habits - Laura Erdem
Bringing Creativity to the Sales Process: An Exploration of Prospecting Techniques - Mafalda Johannsen
A Deep Dive into B2B Leadership Best Practices for Change - Gina Balarin
Leveraging LinkedIn for Optimal B2B Growth in 2023 - Michelle J. Raymond
Boosting Demand Generation Success - Adam Holmgren
The Journey to Silo-Free Content Strategy - Ashley Faus
B2B Buying Journey: How 6 Figure buyers would buy in 2023 and beyond - Omprakash Karuppanan
Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli
Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
[Extra Episode] Celebrating 100 Podcast Episodes – Jakob Löwenbrand
How to Grow Fast as a B2B Company with Digital Marketing - Neil Patel
The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner
Using Programmatic Prospecting to Drive More Meetings – Brent Keltner
The Road to Profitability in a Sustainable Way – Jeremy Spijker
The Importance of Creativity in B2B Marketing – Jason Miller
Random Acts of Marketing – John Ryan
Tips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas Armitage
10 Keys to Creating a Differentiated Experience – Stan Phelps
Influential Leadership in the Tech Industry - Daniel Priestley
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom