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IRI Growth Insights

IRI Growth Insights

Business:Marketing

Sustainability in the CPG Industry

Sustainability in the CPG Industry

2020-07-22
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Did COVID-19 pantry stockpiling undo the good of doing good? Research conducted by NYU’s Stern Center for Sustainable Business and IRI finds that sustainably marketed products have grown share d...

Did COVID-19 pantry stockpiling undo the good of doing good? Research conducted by NYU’s Stern Center for Sustainable Business and IRI finds that sustainably marketed products have grown share during the pandemic. Join this conversation with Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach at New York University’s Stern Center for Sustainable Business and Larry Levin, EVP, Market and Shopper Intelligence at IRI, to learn more about findings. You can also find their webinar, The State of Sustainability in CPG: Is It Sustainable? at IRIworldwide.com

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