Within the complex arena of marketing mix, linear TV and connected TV are viewed separately. Currently, CTV is having its moment, surpassing linear TV in return on ad spend. Circana’s Susan Kelly, solutions design, global solutions delivery and Kelly Dunham, delivery director, talk about execution and measurement of success for both approaches and the increasing value of targeting that is giving CTV its shine.
Highlights:
The Diversity Advantage
Leaning into Generational Differences at CPG Retail
Retailers Recognize the Value of SNAP Shoppers
How To Win the Trip in Grocery Retail
Improvements Outnumber New Consumer Tech Products at CES 2024
Pre-CES 2024: Looking for What’s Possible with Tech
Black Friday Week Sales: Naughty or Nice?
Strengthening Retailer Differentiation
Small Appliances Reflect Our Need for Speed
Consumer Tech Industry Pulse and Outlook
Talking Turkey and the Reality of a Challenging Economy
Causal and Consumer Factors Fuel Demand Forecasting
Frozen Foods Accelerate the Speed to Table
How Digital is Defining Grocery’s Long Game
Busting the Myth that We’re Consuming Less
A Sneak Peek into “Inside America’s Kitchen”
Redefining Discovery for Cash-strapped Consumers
What Books Tell Us About the New Normal
The Value of the Plus-one Purchase
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