Nearly 13% of Americans, or 17% of U.S. households, receive Supplemental Nutrition Assistance benefits, yet they represent nearly a third of total store sales. Sally Lyons Wyatt, Circana’s global executive vice president for consumer goods and foodservice insights, talks about who is winning the SNAP shopper and strategies all retailers should use to engage this valuable shopper group.
Highlights:
The Diversity Advantage
Leaning into Generational Differences at CPG Retail
How To Win the Trip in Grocery Retail
Improvements Outnumber New Consumer Tech Products at CES 2024
Opting for Linear or Connected TV? The Answer Might be Both
Pre-CES 2024: Looking for What’s Possible with Tech
Black Friday Week Sales: Naughty or Nice?
Strengthening Retailer Differentiation
Small Appliances Reflect Our Need for Speed
Consumer Tech Industry Pulse and Outlook
Talking Turkey and the Reality of a Challenging Economy
Causal and Consumer Factors Fuel Demand Forecasting
Frozen Foods Accelerate the Speed to Table
How Digital is Defining Grocery’s Long Game
Busting the Myth that We’re Consuming Less
A Sneak Peek into “Inside America’s Kitchen”
Redefining Discovery for Cash-strapped Consumers
What Books Tell Us About the New Normal
The Value of the Plus-one Purchase
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström