In today’s job market, it can be hard to find a true marketing technology expert.
In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.
Listen as David and Zakk discuss:
Check out the resources mentioned:
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
#97 Creating Customers with Word of Mouth
#96 Making Your Marketing Communication More Personalized
#95 Understanding the Dynamic Between Sales and Marketing
#94 Gaining Massive Attention with Real-Time Marketing
#93 AI and Marketing: What the Future Looks Like
#92 MarTech Monday: Leveraging the Power of Intent Data
#91 Creating Frictionless Content Experiences with PathFactory
#90 How a $6 Billion Company Undergoes Digital Transformation
#89 Going into Battle: Leveraging Feedback to Build Strong Relationships
#88 Looking to the Future: Embracing Change and Digital Transformation
#87 Creating Agents of Change (Part 1)
#86 Alternative Ways to Combat CRM Adoption
#85 Prioritizing Leads with Lead Scoring
#84 MarTech Monday: Engaging Leads with Artificial Intelligence
#83 Centralized or Decentralized: How to Structure Your Demand Center
#82 The Billion Dollar Man: An Interview with Russ Artzt
#81 Establishing Your Marketing Operations Priorities
#80 CMO Insights: How to Build a Powerful Brand Experience
#79 MarTech Monday: Breaking the Cycle of Dirty Data with ReachForce
#78 Driven to Success
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