In this episode, I share the key principles of successful lead management from my book Manufacturing Demand which now has over 10,000 copies in circulation. When I wrote the book, my publisher told me an industry factoid that only 1 in 10 people who buy a book actually read it. At first, I couldn't believe the ratio, but then I looked at my own bookshelf and saw several great books that I planned to read when I purchased them still sitting there collecting dust. As marketers, we know there are 4 types of learners: visual, auditory, reading/writing, and kinesthetic. So for those of you auditory learners, I am going to devote a few episodes of DemandGen Radio to the essential chapters of the book to offer you a "book reading" of sorts. While I won't read the chapters word for word like you'd hear on audible.com, I will share the main points from each chapter starting with Chapter 2 that outlines the 5 key principles of successful lead management. Listen in at your desk, in your car, or someplace where you can take in the concepts that have been used by some of the top marketing and sales teams around the world.
#17 Marketo CEO Steve Lucas’ First 100 Days Report
#16 How Uberflip® Reinvented Content Marketing for You
#15 Why Video Should Be In Your Marketing Mix
#14 The Life of a Marketing Automation Manager
#13 How the Pros Do Lead Management
#12 Marketing Priorities at GE Oil & Gas
#11 The State of Marketing Automation with SiriusDecisions
#10 Marketing Automation Adoption Trends & Insights
#9 Modern Marketing Insights from a Jedi Master
#8 Keeping it Weird in Austin @ Sirius Tech Exchange
#7 Now the ‘M’ in “ABM” stands for Marketo
#6 The Role and Responsibility of a Marketing Operations Leader
#5: Are Today's Marketers Tomorrow's CEO?
#4: Direct Mail Innovations for Eloqua and Marketo
#3: The Rise of Marketing Operations as a Critical Business Function
#2: The Value of Aligning Sales and Marketing
#1: The Rise of Account Based Marketing (ABM)
#0: DemandGen Radio Welcome - The Pulse on Modern Marketing Methods & Technologies
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money