Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best.
In a way, the same is true in sales. If you can get a customer to come to your office or showroom, you’ve already scored the first point. Unfortunately, many home service businesses such as heating and air conditioning, plumbing, landscaping or roofing rarely have the opportunity of selling on their turf, so they don’t have that home court advantage. The sale is in the client’s home, where they are most comfortable, and you aren’t. That isn’t likely to change, but there are ways to use information, brochures, web content and emails to move the game to a more neutral setting.
Use Your Website to Level the Playing Field in Every Selling SituationWhat kind of information can even the playing field in your next selling situation? Here are a few examples. This content can be a blog post, the text of an email or even a video.
At the end of the day, a great athlete (or salesperson) with enough preparation and practice can score on any field. Do your homework and lean on your marketing tools to help make you feel as if you are playing on your home court with every sale.
DISCOVER MORE DIGITAL MARKETING TIPS:
#799 Generate New Sales From Old Clients
#798 Getting Lost
#797 Authenticity Matters
#796 You’ve Got Mail
#795 Tips to Train Your Brain
#794 A Little Cappuccino Goes a Long Way
#793 Finding Your Ideal Client
#792 The Long Game
#791 Life Cycle Marketing
#790 Invite me In
#789 Empathy and Action
#788 The Follow Up Process
#787 MEGA Position
#786 Lessons from Improv
#785 Copywriting Style Guide
#784 New Tech - Finding What is Right for You
#783 Measure Your Email Results
#782 Google Wants You to Do Better
#781 Time to Pivot
#780 Protect Your Assets
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