Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best.
In a way, the same is true in sales. If you can get a customer to come to your office or showroom, you’ve already scored the first point. Unfortunately, many home service businesses such as heating and air conditioning, plumbing, landscaping or roofing rarely have the opportunity of selling on their turf, so they don’t have that home court advantage. The sale is in the client’s home, where they are most comfortable, and you aren’t. That isn’t likely to change, but there are ways to use information, brochures, web content and emails to move the game to a more neutral setting.
Use Your Website to Level the Playing Field in Every Selling SituationWhat kind of information can even the playing field in your next selling situation? Here are a few examples. This content can be a blog post, the text of an email or even a video.
At the end of the day, a great athlete (or salesperson) with enough preparation and practice can score on any field. Do your homework and lean on your marketing tools to help make you feel as if you are playing on your home court with every sale.
DISCOVER MORE DIGITAL MARKETING TIPS:
#1007 Smart PPC for Small Business Owners | Ameet Khabra
#1006 Thanks, But I Don't Need Your Help | Marketing Minute with Lorraine Ball
#1005 Should I Get a Trademark? | Samantha Bradshaw
#1004 Social Media is Social | Deidre Tshien
#1003 Don't Write Every Day
#1002 Women in Technology | Denzil Eden
#1001 Create 30 Days of Content in 90 Minutes | Aaron Witnish
#1000 - Celebrating 1,000 Conversations.
#999 Short Form Video Tips with Jennifer Denney
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored