Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best.
In a way, the same is true in sales. If you can get a customer to come to your office or showroom, you’ve already scored the first point. Unfortunately, many home service businesses such as heating and air conditioning, plumbing, landscaping or roofing rarely have the opportunity of selling on their turf, so they don’t have that home court advantage. The sale is in the client’s home, where they are most comfortable, and you aren’t. That isn’t likely to change, but there are ways to use information, brochures, web content and emails to move the game to a more neutral setting.
Use Your Website to Level the Playing Field in Every Selling SituationWhat kind of information can even the playing field in your next selling situation? Here are a few examples. This content can be a blog post, the text of an email or even a video.
At the end of the day, a great athlete (or salesperson) with enough preparation and practice can score on any field. Do your homework and lean on your marketing tools to help make you feel as if you are playing on your home court with every sale.
DISCOVER MORE DIGITAL MARKETING TIPS:
#967 Get Rich Quick.
#966 Irrelevant Competitors
#965 - Discover the Secret to Getting a Customer to Yes
#964 Improve Landing Page Content
#963 Match Your Strategy to the Stage of Your Business
#962 Be a Magnetic Speaker
#961 Simple Email Tips
#960 - Zencastr and the Future of Podcasting
#959 Sell the Transformation
#958 Start with Original Content
#957 Time to Train Your Team
#956 Simple Video Tips for Small Business Owners
#955 Customer Focused Copy
#954 Listen toThis
#953 Create Human Centered Content
#952 What Will Your Offer Web Visitors?
#951 Strategic Marketing
#950 -Sales Stories
#949 Write Yourself a Letter
948 A New Take on PPC
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