On this episode, we are joined again by TJ Hartnett of Fly Wheel. He is a Smart HVAC Marketing podcast guest PRO!
TJ has been in the industry since 1994 (sorry for making you feel old!) and decided to take the coaching and training route in 2015.
TJ hopes to have Fly Wheel be the gold-standard in the coaching business. TJ and Eric discuss setting up specific, reachable goals with trackable metrics, and managing behaviors that drive the results you're after. His advice is to plan for your goals in 2023. If you fail to plan, you plan to fail.
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
Implement and Execute
Overcoming Obstacles in a Family-Run Business
The Importance of Asking Questions
Marketing Strategy: Making Data Driven Decisions
Monitoring Current Trends
Get out of Obscurity with Personal Branding
How to Utilize Software to Increase Efficiency
The Science Side of Marketing
IAQ Q&A’s
How to Perfect the Review Process
The Best Practices for Advertising with Yelp
The Biggest Website Mistakes You Can Make
Keeping Your Talent Pipeline Full With Nathan Coker
Promoting Women in the Trades with the Lady Titans
Why You Should Start a Podcast
The Value of Having Great People
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