A strong organizational structure is key to maximizing revenue growth. In this series, Carlos Hidalgo and I take you through all areas of The D3 Methodology - a model for redefining demand generation and better positioning marketing as a critical revenue-driving function.
In episode 2 of this series, we’re diving into the importance of building the right teams and eliminating organizational silos. Tune in as we cover why now is the time to really focus on transforming and redefining how your teams operate, why it’s essential for sales and marketing to be aligned, and how to design an organizational structure focused around your buyers and their needs.
Take a look at these resources mentioned in the podcast:
The D3 Methodology: https://bit.ly/3aOjwYz
Accountability chart: https://bit.ly/2zLnJzI
#37 Why Did Terminus Buy BrightFunnel?
#36 An Interview with Andrew Gaffney, Publisher, Demand Gen Report
#35 Reinventing the Use of Webinars for Demand Generation
#34 An interview with Mark Godley, President of LeadGenius
#33 Interview with Jeff Rummer, Director of Global Marketing Operations, Medtronic
#32 The Rise of the ABM Manager
#31 Marketing Automation for Dummies with Mathew Sweezey
#30 Interview with Scott Brinker, Chief MarTech & HubSpot VP
#29 Analytics: How to Keep Score of Your Marketing Success
#28 How to Implement Lead Nurturing Programs
#27 An Interview with Leadspace CEO Doug Bewsher
#26 How to Implement a Lead Scoring System
#25 How To Implement a Demand Funnel
#24 The 5 Principles of Successful Lead Management
#23 Why is there a New Demand Waterfall?
#22 Mo Money, Mo Problems
#21 The Future of CRM
#20 It’s Showtime Folks
#19 I Have a Super Power
#18 A Pow Wow With Chief MarTech
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