My guest is Heather Williams, the Vice President of Business Development at Strategic Dynamics, Inc. Heather helps organizations sell more effectively to their customers . She works with several healthcare companies but also works with other industries as well including finance. Heather works with senior level executives and HR to ensure organizations are hiring the right talent for all positions. Today we are discussing her book, “Selling to Hospitals & Healthcare Organizations.
To sell effectively in this new ecosystem today’s sellers must understand the role and function of hospital and alternate site personnel and their language. We call this Business Acumen. Sellers that understand the language and business of hospitals receive immediate credibility, which is a foundation for building communication and trust.
As hospitals migrate from a fee-for-service reimbursement methodology to payment for value, based upon patient outcomes; they are creating new business models and new relationships with insurers, physician practices, single and multi-specialty community clinics, ambulatory surgery centers, diagnostic imaging centers, specialized treatment service centers, specialty hospitals, skilled nursing facilities and other healthcare entities.
Available on Amazon
Buying the book will keep you in the loop for updates and book 2 coming out in 2019.
In this episode we cover:
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
Preventing Management Failure: Immersive Simulations Offer Solutions
Mastering Competitive Analysis for Sales Success
Achieving Competitive Advantage Through a Comprehensive Competitor Analysis
Grieving and the Workplace: How HR is Addressing Employee Needs
Breaking Down Financial Metric Silos: Ensuring Consistent Understanding Across the Company
Transform Employee Performance with Strategic Insight
Follow Up On the Leads, We’ll Do the Rest
Making Use of What Marketers Are Doing Right
How Are You Marketing To Your Employees?
You Wrote a Book, Is It Time to Relaunch It?
Reducing the Perception of Risks with Prospects
Are you good at generating sales opportunities?
Outcome-Based Budgets vs. Line Item Belt Tightening
The Importance of a Playbook and Just Sitting for 30 Days
You will make more money, work fewer hours, and have less stress - Todd Duncan promises you this.
Transactional vs. Lifetime Customers - which do you cultivate?
Kindness in Your Culture for Reputation, Recruitment, and Retention
The Role of the Conductor in B2B Leadership
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