Customer testimonial stories are vital assets for your website. But if you’re doing it wrong, they won’t work.
A “one size fits all” approach to your audience doesn’t work because it doesn’t feel intimate to the buyer. And if you’re putting your brand in the spotlight instead of your customer, you’re going to lose out big time.
Relevancy is key. Your customer testimonials have to be hyper relevant to the prospect you target. So that means you should have a different video for each type of persona you sell to.
Let me break this down for you:
The stories that are remembered are the ones that have heroes that go through amazing transformations. Why the heck else would Marvel and Star Wars break box offices records with every release?
So in your customer testimonials, you need a key opinion leader (KOL) or influencer from your client’s company to tell a story about how your product or service transformed their lives. Then you target prospects who are just like the KOL in your video.
When you put your prospects in the shoes of your heroic client, you can show them how your business can also change their lives. This helps create an emotional connection - because they can relate, in a very personal way. The more they relate with the story, the higher your sales results will be.
On this episode of Video Marketing Mastery I talk with Jordan Herelle, WireBuzz Senior Digital Strategist, about how to get your client to tell a story that’s hyper relatable, uses the persona you want to attract, and creates an emotional experience for your prospect. We also walk through making the story visually compelling and where it should live on your customer journey page.
If you’re not using customer testimonials on your website, or if you’re not getting the results you want, this episode is for you! Also, head to wirebuzz.com/303 to see two testimonial story samples that will show you how the same company tells different stories for different types of customers.
Ep. 396: When Serving Others Is Your Primary Focus
Ep. 395: Todd Unpacks the Latest Data on Video Length
Ep. 394: How Small Companies and Big Companies Compare in Video
Ep. 393: The #1 Problem Businesses Create On Their Journey Pages
Ep. 391:How to Easily add Captions to Videos w/ Jordan Herelle
Ep. 390: Creating a Captivating Video Thumbnail w/ Jordan Herelle
Ep. 389: Low vs. High Budget Videos w/ Jordan Herelle
Ep. 388: An Introduction to Payment Processing w/ Brad Weimert
Ep. 387: LinkedIn Strategies that Work w/ Jordan Herelle
Ep. 386: Low Success Tactics for Submitting Proposals w/ Jordan Herelle
Ep. 385: Friction is the Enemy of Conversion
Ep. 384: Do you Believe in Yourself?
Ep. 383: Todd Shares his Latest Side Project
Ep. 382: Was Todd Nervous? He Trained like it was Game Day
Ep. 381: Todd's Tips for Influencing your Clients and Prospects
Ep. 380: Todd Updates You On His Tony Robbins Speech
Ep. 379: The Morning Of Todd's Tony Robbins Speech
Ep. 378: Team Reaction from Todd's Tony Robbins Practice Day
Ep. 377: Building Momentum Through to the Sales
Ep. 376: How to Support a Client Transitioning Jobs
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