Professional athletes have the opportunity to commercialize their brands, and college athletes will soon have that ability to leverage their brand when the NCAA implements new Name, Image and Likeness rules. It is critical that athletes understand how they can protect their brand through trademark protections, and when such protections make sense. Luke chats with Noor Bahhur, associate, Porter Wright about what it means to protect your brand and what rights a trademark provides to athletes.
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Ethics in Athlete Education
Impacting Your Community: Understanding Foundations and Nonprofits
Black Achievement in Sports
Athletes & Social Justice: A Conversation with Black Players For Change
Marketing Representation Agreements: What You Need to Know!
New Year, New Changes to College Sports
Entrepreneurship in the Name Image & Likeness Environment
Athlete CEO: Managing Your Business Startup
Protecting Your Possibilities: The Birth of PYP
Protecting and Educating Parents: The Launch of the College Basketball Parents Association
Protecting Athlete Identity: A Discussion with Celia Anderson
Voting 2020: Sports and the Impact of Elections
Becoming an Athlete CEO: Effectively Managing the Advisors Around You
Understanding the Dynamics of Cannabis Investments
Updates in the World of Name Image & Likeness
Slowing the Game Down: Developing an Athlete Decision-Making Process
Managing Your Identity When Transitioning Out of Sports
Who Are You? Protecting Athletes from Identity Foreclosure
Selecting an Advisor to Work with You? You Need to Hear This!
Know Before You Sign! Understanding the Basics of Contracts.
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