The late 1990s saw the rise of the e-reader and sudden access to new book content quicker than ever before. There was talk of the death of the printed book and predictions of plummeting print sales. However, over the past 20 years, we have seen the publishing industry demonstrate impressive adaptability and embrace change, resulting in print and digital sales growth. In 2020, over 750.9 million books were sold (up from 693.7 million in 2019). And that is even with the physical bookstore closures due to COVID-19.
Explore the full transcript and links: The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved? (internationalbunch.com)
15 – 22 December Marketing and ScholComms news round up
Another year, another lesson: what have we learned in 2023? Our year in review
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Key scholarly publishing terms: a beginner's guide
1 – 8 December Marketing and ScholComms news round up
Top tips for creating accessible content
22 November – 1 December Marketing and ScholComms news round up
Understanding and combatting false research – how AI features in the fight against papermills
3 - 22 November Marketing and ScholComms news round up
The International Bunch team explore the sea and sights of Swansea
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27 October – 3 November Marketing and ScholComms news round up
Rowan Pierce joins The International Bunch
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Busting open access publishing myths for Open Access Week 2023: discover the truth about OA
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Speaking up for mental health – the power of sharing your story for mental health in publishing
Social media superstars - check out these library accounts during Libraries Week
Peer Review Week 2023: Is scholarly publishing prepared for open peer review?
X marks the spot, or does it mark the end?
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