The rise of influencer marketing has sparked debate around how to measure the impact of these campaigns and the new rules of engagement — and how those differ from traditional media. Cathy Planchard, president of Allison + Partners' All Told Division, joins the Echo Chamber to discuss a recent report the agency published, Unleashing Influence, that shows that marketers aren't fully optimizing the potential of influencer marketing. During the conversation, we also reference an Influencer Marketing salon that Allison + Partners hosted with the Holmes Report earlier this year at the Innovation Summit — North America.
Don’t get cancelled: how CEOs can minimise the risk of speaking up
Elizabeth Bananuka: Five years of BME PR Pros
Supporting Black business owners with communications
Being Human In A Tech-Enabled World: Leadership
Healthy Bites: The Corporate Communications Challenge
Roundtable: Unlocking B2B results with intelligent PR
Building an agency under the shadow of cancer
White Parents’ Role In Stopping Racism
Clean Creatives on its campaign against fossil fuel PR firms
Rebooting The Automotive Launch Playbook With Infiniti
China Inc‘s global PR challenges
Podcast: ‘AI Will Have A Huge Influence On How We Engage With Journalists‘
PRovokeGlobal: Moving the needle on health equity
PRovokeGlobal: Clorox‘s Jackson Jeyanayagam
Independents Teaming Up To Win Business
COP26, Climate & Corporate Communications
3 Changes To Help Overcome The Mental Health Pandemic — And The Role Comms Can Play
When CEOs + CCOs Clash, Is Leaving The Only Recourse?
Podcast: Paul Dyer On Friction Fatigue
Being Human In A Tech-Enabled World: Learning
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money