The rise of influencer marketing has sparked debate around how to measure the impact of these campaigns and the new rules of engagement — and how those differ from traditional media. Cathy Planchard, president of Allison + Partners' All Told Division, joins the Echo Chamber to discuss a recent report the agency published, Unleashing Influence, that shows that marketers aren't fully optimizing the potential of influencer marketing. During the conversation, we also reference an Influencer Marketing salon that Allison + Partners hosted with the Holmes Report earlier this year at the Innovation Summit — North America.
AI & Avoiding Data Overload
Making B2B Creative Edgy
Andy Pharoah on Mars and sustainability
How Mentoring Empowers Women In PR
The benefits of being a B-Corp
PR & The Facebook Whistleblower
Making Impact: Strategy, Shared Values, And Purpose (Part 2)
John Brown on COP27 and climate crisis communications
Making Impact: Pairing Strategy And Shared Values For Purpose That Matters, Part 1
As Venture Capital And Fintech Slow, Could This Be Greentech’s Moment?
Is there a Right Decision in the Return to Office Debate?
Preparing Communicators and Leaders for Uncharted Days Ahead
How communications can help fragmented health systems
Politics & Business: Electing When to Take A Stand
APACD Podcast: Stephen Forshaw from Airbus
A Continued Conversation on a Company’s Purpose — in Light of a Potential Economic Downturn
Future PR trends — authorship, altruism & more
Engaging Your Stakeholders on Today’s Social Issues
Cannes Series: Ogilvy on the creative earned media mindset
The Gen Z Effect on the Workplace
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money