Talking today with Kris Rudeegraap, CEO of Sendoso, a fast-growing MarTech company that really helps create better customer experiences and is improving communication and getting attention from your target prospects.
----more----
We talk about the idea of personalization at scale. And personalization at scale doesn't mean you're doing everything in an automated way. Sometimes it simply means you have a system and a process to allow you to more efficiently personalize what you're doing, and it makes a difference. I think when you've got a set of target accounts, the question you need to ask isn't how much does it cost. The question more is "what is it worth?", "what is it worth to maybe not necessarily just spend more money, but also spend a little extra time creating something special?". And I think that's part of why I think creating a systematic way to really make a mark and stand out is so popular right now.
Sometimes it's not just about getting the demo or getting you to come to our webinar. Sometimes it's creating a unique experience that is memorable.
Listen in now for this and a lot more. Read the full transcript on the Heinz Marketing Blog starting Mon. 6/17/19.
Driving Sales Performance in a Virtual World
Are Partnerships Your Next Growth Engine?
The Perfect MarTech Stack? How to Customize Software to Your Business
The Power of Podcasts & Radio (Why You Need One Too!)
Business Activity vs Lead Generation – Where True Demand Comes From
Remote Selling Best Practices from the “King of Sales”
He Predicted Marketing Automation and ABM. What’s Next?!
Partner Marketing Best Practices with the Master
The Startup of You: How to Prioritize Your Brand, Career & Future
The Art and Science of Sales Negotiations with Jeb Blount
How B2B Buys Software in 2020 (and Beyond): New Research and Insights Revealed
The Lost Art of Note Taking
New Lessons on Agility, Leadership and Focus from 2020’s Headwinds
Does 2020 Have Any Silver Linings?
What B2B Marketing and Hall & Oates Have in Common
Part User Conference, Part Woodstock. Would it Work Online?
Is Outbound the New Normal? How Prospecting has Changed in 2020
Multichannel Marketing Best Practices and Success Stories
Actions Sales Leaders Need to Take in a Recession
Creating a Predictable Pipeline with Special Guest, Cheri Keith
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast