Did you know that most of your prospects don’t want to talk to your sales team? You can thank the internet for that, and for fundamentally changing the way we do business.
So how do you get someone’s attention when they don’t want anything to do with you until the moment they’re ready to buy?
B2C marketers think that consumers don’t need a lot of information to make a buying decision, and B2B marketers think that getting a consumer to buy is more difficult than it really is.
But here’s the rub, it doesn’t matter if you’re selling to businesses or to individuals. The goal is the same.
What matters is how effective you are at packaging the information and beliefs that make your product a no-brainer and transferring them into your prospect’s head. And if you don’t package that information in a compelling way, then your prospect’s won’t digest it (and the sale will be lost).
We don’t want that to happen to you.
In this episode, Marcus Krieg, Director of Strategy, and I talk about how businesses can use video to sell to other businesses.
So, if you want to understand how to adjust your video marketing strategy to get better results, then you’re going to love this episode of Video Marketing Mastery!
Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn
Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000
Ep. 221: The Art of Business Storytelling, featuring Kindra Hall
Ep. 220: Fanocracy: Turning Customers Into Raving Fans
What's Coming Up On Video Marketing Mastery
Ep. 219: Irrefutable Marketing Laws of the 2020s
Ep. 218: How To Overcome Adversity When It Comes Looking for You
Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?
Ep. 216: Using Video to Increase Conversion Rates
Ep. 215: Discover How to Maximize Your Prospects Attention Span
Ep. 214: Why "More Leads" Might Not Be The Answer
Ep. 213: Show & Tell: The Power of Visual Sales & Marketing Assets
Ep. 212: Proving Results From Video Marketing
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 205: Why Video Marketers Need To Start with Strategy
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