Marketing Technology Podcast by Marketing Guys
Business:Marketing
-This episode is in Dutch-
In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Irma Tetteroo, marketing manager bij PANAS. Zij is een jaar bezig met de inzet van marketing automation en vertelt in ruim een half uur hoe zij de reis is doorlopen en waar de learnings zijn. Panas maakt gebruik van Act-On automation als managed marketing technology oplossing. Irma vertelt over de resultaten en de mrketing en sales alignment. Daarnaast vertelt ze hoe de organisatie is veranderd en waarmee je als marketeer rekening moet houden als je binnen B2B met automation aan de slag gaat.
Contact details:
Website Panas: https://panas.nl/
LinkedIn Irma Tetteroo: https://www.linkedin.com/in/irmatetteroo/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
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Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys
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Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing
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Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain
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