Episode 89 - Humanize Your Brand
Real success in business is achieved when you use real people in marketing and sales, real people in real time being really honest with their audience.
When I saw Mark Schaefer speak earlier this year, he emphasized the importance of being human as marketers.
I saw Seth Godin a few months later, and he pointed out that human marketing takes time.
They're both right, of course. Consumers are tired of being bombarded by the constant cacophony of cries for their attention from brands.
There must be a better way to win friends and influence people in business.
That’s why I’m such a huge proponent of social media.
Social media levels the playing field, making it possible for companies to engage with consumers - and vice versa - as human beings. Social media keeps it real, allowing for discourse and disagreement, ensuring everybody has a voice, for better or worse. Social media, used correctly, works faster than you may realize to separate yourself from the competition, connect with your constituents and turn prospects into customers.
Put a face on your brand and a smile on your face. Put the social in social media to work for you today.
A Few Words with Joe Gill
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
What Marketers Can Learn from Taylor Swift
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
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