Shyvee Shi is a Product Lead at LinkedIn, a community-builder, content creator and educator. She's been making waves through her online courses but she's now co-authored a book, "Reimagined: Building Products with Generative AI", which aims to help all of us survive and thrive in the new normal of AI-powered products. We talked about some of the themes from the book, and why it was important for her to write it.
Episode highlights:1. Now is the time for product managers to get into generative AI
Whether you're experimenting with putting it in your own products or using it to turbocharge your product management duties, you need to check out generative AI if you want to stay ahead of the curve. It's not going to replace product managers any time soon, but it can help us dream bigger.
2. If your competitors can use AI to serve your customers better than you, your business could disappear overnight75% of CEOs are terrified that generative AI will kill their business. It's like the Kodak story on steroids, and it's not even about tankers getting outmanoeuvred by speedboats anymore. Big companies are also getting in on the game and you need to have a response.
3. PMs have a responsibility to concentrate on the problem, not the technologyIt's as important as ever for product managers to focus on solving real user problems, no matter what the tech. We can't just slap ChatGPT onto everything and call it a success. Generative AI can help us and our customers in new and interesting ways but we must concentrate on solving their real problems.
4. It can be hard to craft a workable go-to-market plan for AI productsThis could be down to falling in love with the technology, struggles with pricing or quality, lack of explainability or poor understanding of your customers' most important jobs to be done. Make sure you're intentional about your go-to-market plan to avoid failure.
5. It can be hard to create moats when using generative AI solutionsSo many of these solutions are built on the same back-end, and there are de facto default LLMs. In some cases, startups building on top of things like ChatGPT end up disappearing overnight because OpenAI has developed a new feature of its own. It is possible to create moats through proprietary data, excellent UX and good old-fashioned verticalisation. Make sure you create a moat!
Buy "Reimagined""Did you know that incorporating AI into products is now a pivotal strategy for businesses worldwide? According to a 2023 study from Accenture, a staggering 75% of C-suite executives agree that failure to integrate AI effectively in the next five years could lead to business obsolescence. "Reimagined: Building Products with Generative AI" is your essential guide in this transformative journey. It's not just about understanding AI and Generative AI technologies; it's about strategically harnessing them to drive innovation, team efficiency, and market success.
Check it out on Amazon.
Contact ShyveeYou can catch up with Shyvee on LinkedIn or check out Product Management Reimagined.
Navigating the World of Product Management (with George Nurijanian, Product Owner @ Xero & Founder @ prodmgmt.world)
Fighting Fires in B2B Product Management (with Rich Mironov, Product Consultant & author ”The Art of Product Management”)
Servitising Product Management & Setting Up Product Teams For Success (with Jas Shah, Product Consultant & Founder @ Bitsul)
Curing Product Diseases with a Radical Product Vision (with Radhika Dutt, author ”Radical Product Thinking”)
Driving Organisational Alignment with Survival Metrics (with Adam Thomas, founder @ Approaching One)
Product Leadership Principles for Tumultuous Times (with Giff Constable, former CPO @ Meetup & author ”Talking to Humans”)
Solve Customer Problems Quickly by Joining the No-Code Revolution (with Natalie Furness, founder @ Minimum Viable Stack)
How to Deploy Empathy to Truly Understand User Needs (with Michele Hansen, author ”Deploy Empathy”)
Chinese Startup Culture & Putting the Minimum into MVP (with Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)
Finding a PM Superpower and Using your Product Sense (with Peter Knudson & Braxton Bragg, co-authors "Product Sense")
Escaping VC Culture & Building Products that Focus on True Lifetime Value (with Rand Fishkin, author "Lost & Founder" & co-founder @ SparkToro)
Taking Data Science from Academia to the Heart of your Product (with Paul Meinshausen, co-founder @ Aampe)
All Aboard! Why You Need To Get Product Onboarding Right (with Ramli John, MD @ ProductLed)
Challenges & Opportunities for Africans Making Products for Africans (with Abisoye Falabi, Senior PM @ TradeDepot)
Getting into the Habit of Continuous Discovery (with Teresa Torres, author "Continuous Discovery Habits")
Platform Product Management & Getting Ready for Launch Day (with John Zilch, Director of PM @ Upland & founder @ Launch Day)
Putting Customers at the Heart of your Product Decisions (with Hubert Palan, founder & CEO @ Productboard)
Applying Agile Principles to Education & Measuring Learning (with Chris Hull, founder & CPO @ Otus)
Data-Driven Product Development & Ethics in AI (with Korbinian Spann, founder & MD @ Insaas)
Avoiding Bulls**t Product Advice & Focusing on the Essential (with Henry Latham, founder @ Prod MBA)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money