Would you buy something if you didn’t know what to do with it?
This isn’t a trick question: the answer is no.
The same is true with video marketing. You can create the best video for your clients, but if there is no underpinning strategy, you’re leaving its performance up to chance.
And what happens if it doesn't generate the results your client was expecting? You’ll feel embarrassed and your clients will stop doing business with you.
That’s why smart video marketers start with strategy. Otherwise, you’ll end up with a product that is misaligned with the businesses’ goals.
In this week’s episode, we talk about the different stages of creating a winning strategy with WireBuzz’s very own: Marcus Krieg (President), Tim Alwell (Strategist and Copywriter), Sarah Scott (Producer), Alicia Longo (Producer), and Devon Dresback (Video Director On Set). We also go a little too far with the behind the scenes details, just a “heads” up.
If your content has been on point but you haven’t been seeing the results, then tune into this week’s episode of Video Marketing Mastery!
Ep. 280: 3 Ways Video Optimizes Your Sales Process
Ep. 279: Behind The Scenes Before We Shoot A Commercial
Ep. 278: Who Gets Hired?
Ep.277: Using Video To Close More Late Stage Prospects
Ep.276: Identifying What Makes you STOP
Ep.275: Eliminate Confusion + More Clarity = More Revenue
Ep. 274: How Far Down the Rabbit Hole Do Prospects Go?
Ep. 273: Discover the Architecture of a Customer Journey Page
Ep.272: The WireBuzz Momentum Method
Ep. 271: The Common Phrase You Should Never Use
Ep. 270: Abundance & Appreciation
Ep. 269: How Challenger Brands Create Advantages Over Their Market Leader
Ep. 268: Which Types Of Videos You Should Invest More Money Into
Ep. 267: How To Market A Boring Product
Ep. 266: When Legal Wins, Marketing Loses
Ep. 265: Winning Covid & Retaining your Gains
Ep. 264: Your Content Needs To Be Personal And Relevant
Ep. 263: When "No" Means "Not Yet"
Ep. 262: Netflix Phenomenon: What your Business Can Learn
Ep. 261: Develop Your Likeability & Inject it into Every Interaction
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