How does a professional musician and self-described “book worm” start a fabulous niche beauty product for under $20,000? By noticing a “glaring hole” with a “low barrier to entry” and jumping in. Amanda McIntosh, was on her way home from a concert when she realized she didn’t have any more washcloths for her special skincare routine. She was grossed out by the grey, half-wet wash cloths left on her shower rail. “My practical brain got started, asking, ‘How do you change the process?’” McIntosh began by researching how to make a washcloth that was stain-resistant, quick drying, and would “feel fancy.” Dozens of trips to the fabric store led her to an incredibly soft polyester used in baby blankets that met all of her qualifications. Her washable makeup remover clothes called Take My Face Off, Inc (TakeMyFaceOff.com) was born. Today, Take My Face Off products disrupt the unsustainable makeup wipe business by selling amusing reusable wipes that last for 4-5 years. “I invested a good portion of my retirement account” to get started, she says. “I never wanted to lose more than I could earn back in a year.”
#228 Lessons in Reinvention from a One-Woman Powerhouse (Rochelle Udell)
#227 How to Rethink Your Attitude Towards a Side Hustle When You’re Over 40 (Aliza Freud)
#226 How to Hire a Virtual Assistant and Reimagine Time For You (Kristy Yoder)
#225 Her Reinvention Took Her from NASA to Podcasting (Izolda Trakhtenberg)
#224 When Healing from Your Childhood Trauma Leads to Radical Self-Awareness (Poonam Bhuchar)
#223 How to Reinvent Yourself as a Writer – and Actually Make Money! (Rebecca Weber)
#222 When Your Reinvention Takes You From Entrepreneurship to the Corporate World (Barbara Viteri)
#221: World Menopause Day: A Special Conversation with Michelle Jacobs (Co-Founder, Womanness)
#220 Reinventing After Reaching the Top of the Mountain (Shelley Paxton)
#219 90% of Entrepreneurs Fail: Why You Should Reinvent Through a Franchise (Kim Daly)
#217 Reinventing from a Stable Career to Fill a Need Gap (Sharon Linder)
#216 From Stay-at-Home Mom to Addiction Recovery Maven (Felicia Montiforte Kleinpeter)
#215 Her Health Crisis Led her to Start a Nonprofit at 27 (Donna Cryer)
#214 When Covid Forces You to Pivot – and You Thrive (Sarah LaFleur)
#213 Reinventing How Women 50+ Are Seen in the Fashion Industry (Stephanie O’Dell)
#212 She Wrote the Guidebook for Midlife Reinvention (Joanne Lipman)
#211 The Secret to a Successful Reinvention (Katie Fogarty)
#210 What to Do When You’re Bored With Your Job (Shilpa Kulshrestha)
#209: He Decided to Start a New Business – Every Year! (Sean Castrina)
#208 Taking Her Reinvention Story to the Stage (LeeAnn Marie Webster)
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