How does a professional musician and self-described “book worm” start a fabulous niche beauty product for under $20,000? By noticing a “glaring hole” with a “low barrier to entry” and jumping in. Amanda McIntosh, was on her way home from a concert when she realized she didn’t have any more washcloths for her special skincare routine. She was grossed out by the grey, half-wet wash cloths left on her shower rail. “My practical brain got started, asking, ‘How do you change the process?’” McIntosh began by researching how to make a washcloth that was stain-resistant, quick drying, and would “feel fancy.” Dozens of trips to the fabric store led her to an incredibly soft polyester used in baby blankets that met all of her qualifications. Her washable makeup remover clothes called Take My Face Off, Inc (TakeMyFaceOff.com) was born. Today, Take My Face Off products disrupt the unsustainable makeup wipe business by selling amusing reusable wipes that last for 4-5 years. “I invested a good portion of my retirement account” to get started, she says. “I never wanted to lose more than I could earn back in a year.”
#65: Shattering stereotypes of women in the army (Jessica Scott)
#64: Control is an illusion (Lydia Slaby)
#63: Personal Branding 101 (Joanne Tombrakos)
#62: Reinventing through fear (Ruth Soukup)
#61: Creating a platform that allows you to make meaningful connections (Gina Bianchini)
#60: From music industry artist to cannabis entrepreneur (Aliza Sherman)
#59: “Even at 63 years old, I can’t imagine sitting by the pool; I’m not done” (Susan Feldman)
#58: Reinventing after a diagnosis of Bipolar Disorder II (Shaillee Chopra)
#57: Always be in the mode of reinventing (Adrienne Garland)
#56: Reinventing because of life’s randomness (Lisa Lori)
#55: Take back your life by reinventing your relationship with your phone (Tim Kendall)
#54: Reinventing after losing yourself in motherhood (Nicole Jennings)
#53: Helping lawyers reinvent (Julie Anna Alvarez)
#52: Failure was not on her menu (Evelyn Isaia)
#51: Reinventing after burnout (Debra Boulanger)
#50: When she couldn’t find great career advice, she invented it herself (Kathryn Minshew)
#49: Reinventing because you no longer believe (Tova Mirvis)
#48: When disruption forces you to reinvent (Bonnie Levison)
#47: Resetting to slow life down (Rachel Lightfoot)
#46: Reinventing through “subconscious surviving” (Tashyra Ayers)
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