In this episode, we talk about a new law that is coming in Norway, which will force social media influencers to declare if their images have been modified. The rules will apply to any paid posts across every social media platform. This is being done to help body image pressures among young people.
We also speak to Raf McDonnell the founder of Talent & Brands. A man who has worked on every side of brand deals. Raf worked at Fosters Beer, Walkers Crisps and Coca-Cola and then moved into the Entertainment Industry as Senior Vice President at leading Record Label - EMI Music. He has been at the table for some of the biggest brand deals and represented everyone from Robbie Williams, One Direction, Kylie Minogue, Carrie Underwood, NE-YO, Ariana Grande, Gorillaz, Coldplay, Dua Lipa and Tinie Tempah. Raf shares with us his secrets, the best way to measure an effective partnership, and his experience of being a brand-talent matchmaker. He shares insight into the 25-year Gary Lineker Walkers brand deal and his work with Kylie Minogue in the Specsavers deal.
Influencers react to Norway photo edit law: 'Welcome honesty' or a 'shortcut'?https://www.bbc.co.uk/news/newsbeat-57721080
Skims pulls Kim Kardashian AD but denies distorted finger was a photoshop fail https://www.independent.co.uk/life-style/skims-photoshop-kim-kardashian-video-b1862920.html
JLo Reveals Her Surprising Beauty Secret: Olive Oil https://www.womenshealth.com.au/jlo-reveals-her-surprising-beauty-secret-olive-oil
Singer Meghan Trainor says she was Photoshopped in her new music video https://www.businessinsider.com/meghan-trainor-says-photoshopped-me-too-music-video-2016-5?r=US&IR=T
Girl Guides: enhanced images need labeling online https://www.bbc.com/news/technology-54003536
InStyle magazine accused of lightening Kerry Washington’s skin tone on March cover https://www.independent.co.uk/news/people/news/instyle-magazine-accused-lightening-kerry-washington-s-skin-tone-march-cover-10027910.html
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts
Walkers Crisps - Looney Tunes (1999, UK) https://www.youtube.com/watch?v=2wveC7eF_NA
Kylie Minogue glasses and sunglasses https://www.specsavers.co.uk/glasses/designer-glasses/kylie-minogue
Talent and Brands https://talentandbrands.com/
Linkedin https://www.linkedin.com/in/rafael-mcdonnell-709b462/?originalSubdomain=uk
Twitter https://twitter.com/rafmcd?lang=en
Instagram https://www.instagram.com/talentandbrands/?hl=en
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Twitter: @Nextdoor_UK
Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
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Unexpected Channels and Africa's Tech Story with Maria Adediran
Jargon and Everyone Wants a.....
More Than a Hashtag and 'Competitive' is Not a Salary Bracket
Loneliness in PR and Feast & Famine of Freelance
Marketing to Parents and Making Motherhood More Real with Clemmie Telford
Safe Spaces at Work and Crisis Comms in the Police with Amanda Coleman
Going Viral and Getting PR in the PR Industry with Arvind Hickman
Reels vs Tiktok and Creative Control
What They Didn't Tell Me and Fashion PR post-COVID with Stephan Rabimov
I Have a Ring Light and Love It and How to Make Your Slides Beautiful
Dealing with Rejection and Developing a Comms Career with Adam Driver
Perfectionism and Whitewashing in the PR Industry
The State of LinkedIn and Creating Community with UK Black Comms Network
Being Kind and the NextDoor App
Super Bowl Ads and Online Abuse and Trolling in Sport
It's a Sin and Rethinking Ambition
Diverse Stock Images and Email Newsletters
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