The skillsets of both sales and marketing are overlapping more and more these days and it’s essential that these two teams come together to work towards shared goals. Listen as Max Altshuler, VP of Marketing at Outreach, joins me for a conversation around sales and marketing alignment. We dive into why marketers need to step into the shoes of a salesperson, how marketing can benefit from listening to the conversations that sales has with customers, and how these two teams can better support each other for mutual success.
#37 Why Did Terminus Buy BrightFunnel?
#36 An Interview with Andrew Gaffney, Publisher, Demand Gen Report
#35 Reinventing the Use of Webinars for Demand Generation
#34 An interview with Mark Godley, President of LeadGenius
#33 Interview with Jeff Rummer, Director of Global Marketing Operations, Medtronic
#32 The Rise of the ABM Manager
#31 Marketing Automation for Dummies with Mathew Sweezey
#30 Interview with Scott Brinker, Chief MarTech & HubSpot VP
#29 Analytics: How to Keep Score of Your Marketing Success
#28 How to Implement Lead Nurturing Programs
#27 An Interview with Leadspace CEO Doug Bewsher
#26 How to Implement a Lead Scoring System
#25 How To Implement a Demand Funnel
#24 The 5 Principles of Successful Lead Management
#23 Why is there a New Demand Waterfall?
#22 Mo Money, Mo Problems
#21 The Future of CRM
#20 It’s Showtime Folks
#19 I Have a Super Power
#18 A Pow Wow With Chief MarTech
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