Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web.
He attributes his success to “conversational copywriting,”.
In today's conversation, we talk about, why is conversational copywriting the future of not just copywriting in general, but also for all interactions online? How do we write to engage with our customers and clients? Because if you can engage the readers, and if you write copy that gets responses, that gets people replying, sharing, and taking action, that's the purpose of copywriting right?!
You are probably implementing this idea of conversational copywriting into your email sequences, your social media strategy or your sales page strategy, even if you don't know it. I think the most effective operators are already writing this way and the chances are that your favorite newsletter or something like that, is written in a very conversational style.
In this broadcast, Nick and I talk about:
How to Connect with Nick:
Get the Latest Broadcasts of In The Trenches
Subscribe to In The Trenches on iTunes
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 179: How to Make 5-figures Per Month Blogging in 2019 with Chelsea Clarke
ITT 178: Million Dollar Launches Like a Boss with Roland Frasier
ITT 177: Leveraging Meetup for Your Business with Connie Ward
ITT 175: The 80/20 of Video Presentation with Michele Moreno
ITT 174: Bootstrapping a LinkedIn Agency with AJ Wilcox
ITT 173: Generate Traffic, Leads, and Sales by Hosting a Contest with Travis Ketchum
ITT 172: Why You Need Someone Else to Manage Your Inbox
ITT 171: Starting a Member-Owned Cooperative Online with Barth Getto
ITT 170: Grow Your Business Faster by Leveraging Friends of Friends with David Burkus
ITT 169: Behind the Scenes of a Million Dollar YouTube Business
ITT 168: How to Live Big with Ajit Nawalkha
ITT 167: How to Close More Clients with Michael Zipursky
ITT 166: How to Start and Grow a Profitable Podcast with Jordan Harbinger
ITT 165: This is Marketing with Seth Godin
ITT 164: How to Make $30,000 per Month Publishing Kindle Books with Steve Scott
ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen
ITT 162: Experiencifying Your Online Courses with Marisa Murgatroyd
ITT 161: From Employed to Entrepreneur with Kayla Hollatz
ITT 160: $75,000 in 7 Days (Launch Case Study) with Cary Richards
Create your
podcast in
minutes
It is Free
Making Bank
Bank of America Treasury Insights
How I Crushed It
The Ramsey Show
Planet Money