Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web.
He attributes his success to “conversational copywriting,”.
In today's conversation, we talk about, why is conversational copywriting the future of not just copywriting in general, but also for all interactions online? How do we write to engage with our customers and clients? Because if you can engage the readers, and if you write copy that gets responses, that gets people replying, sharing, and taking action, that's the purpose of copywriting right?!
You are probably implementing this idea of conversational copywriting into your email sequences, your social media strategy or your sales page strategy, even if you don't know it. I think the most effective operators are already writing this way and the chances are that your favorite newsletter or something like that, is written in a very conversational style.
In this broadcast, Nick and I talk about:
How to Connect with Nick:
Get the Latest Broadcasts of In The Trenches
Subscribe to In The Trenches on iTunes
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 137: How to Create an Irresistible Offer with Dan Kuschell
ITT 136: How to Peacefully Run Your Business with Paul Jarvis
ITT 135: How to Set and Achieve Goals with Gregg Swanson
ITT 134: How to Maximize Your Virtual Summit Sales with Bailey Richert
ITT 133: How to Have Difficult Conversations with Marcia Reynolds
ITT 132: How to Master Your Lifestyle Design with Tomas Laurinavicius
ITT 131: How to Build a Digital Product Empire with Amy Porterfield
ITT 130: How to Become an Authority in Your Space with Ian Brodie
ITT 129: How to Utilize the Three P's of Profit with Tema Frank
ITT 128: How to Become a Professional Podcaster with David Ralph
ITT 127: How to Live a Creative Life with Melissa Dinwiddie
ITT 126: How to Create a Sales Framework with Jim Brown
ITT 125: How to Grow Your Own Coaching Business with Jessica Sweet
ITT 124: How to Build an App from Scratch with RJ McCollam
ITT 123: How to Use the Power of Storytelling with Jose Rosado
ITT 122: How to Scale a Business Like a Ziglar with Tom Ziglar
ITT 121: How to Start a Side Hustle with Ryan Robinson
ITT 120: How to Choose What's Next After Graduating Freelancing with Kai Davis
ITT 119: How to Find the Place Where You Belong with Jeffrey Shaw
ITT 118: How to Grow Your Business Through Public Speaking with Gene Hammett
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money