We're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with.
First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk...
We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign https://adanola.com/ and the Krissy Cela range, which you have to be quick or miss out on https://uk.oneractive.com/ - do these ranges effectively create a hype around them like the Crtz https://www.crtz.xyz/ brand, where drops are meant to be competitive and short lived, or are they potentially limiting customer engagement by often selling out even as a campaign begins?
Rebecca may not be able to pronounce it, but we also talk about the 501% rise in searches of the Negroni Sbagliato following a viral sound on TikTok, clipped from an interview by House of Dragons stars talking about their drink of choice. Stunning.
The cost of living communications focus, finds us listing some of the key principles we think are important as communicators, whether we have an internal audience or include it within external messaging.
A blog Rebecca wrote here on the cost of living crisis impacting students as well as a mention of Dan Slee's blog focusing on public sector comms.
Please rate, review and subscribe and if you'd like to get in touch you can email us at info@threadandfable or follow us on instagram @hyg5m or on twitter @HarrietSmallies and @Rebecca7Roberts
Brandsplaining and why does every brand want to change the world?
We love you, but we‘re not buying it and Paul Stollery
Stack Them Skills and Why Marketing and Communications Should Be A Part of Recruitment of Campaigns
Launching a Podcast on Zero Budget and Nia Singleton on working with the community
Birmingham City F.C WTF? and Marketing to Over 60s
Am I Stuck In A Rut or Is It Pandemic Fatigue? Fadumo Olow, Telling The Story Of Women’s Sport
Destination Addiction and Communicating with Empathy
Filtered Images, False Advertising and Raf McDonnell, Founder of Talent & Brands
4-day week in PR and Fandoms
Wellbeing at work - more than a yoga class and the revival of internal communications with Dev Mistry
Keeping up with the Kardashians of CPD and Product Placement
Asking for Help at Work and Wellness PR Guru Naomi White
Digital Calendar Etiquette and Pinterest What Are We Missing?
What Socials Work for Work and Personal Brand with Rob Armstrong-Haworth
'Rainbow Washing' and Learning from Gaming
Personal Success and Hyping Yourself with Lucy Wern
We're Back, Saying 'Yes' and How Hybrid are You?
David Pembroke: the advisor to Eddie Jones and the man who wants to change Government Comms
Brain Fog and Brand Banter
Performance Fatigue and Arts & Culture PR with Corrina Antrobus
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast