The Media Insider: Episode 9 - Group Editor of IDG’s B2B titles including TechWorld, on what makes good content

Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.

In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the interest of a journalist on his team and why they don't 'do' thought leadership.