In episode 118 of the Sound In Marketing Podcast, I discuss the power of sound within the small business.
Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.
This episode was a reboot from a previous article I wrote in 2022; Sonic Branding for the Small Business.
Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also to the Shane Company and Purple mattress for some fun sensorial commercial examples. And a very special thank you to Israel Kamakawiwo'ole for his absolutely perfect rendition of Somewhere Over the Rainbow.
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 87- What Is Voice Gaming (Part Two)
Episode 86- What Is Voice Gaming (Part One)
Episode 85- What Is Connected Voice Mobility (Part Two)
Episode 84- What is Connected Voice Mobility (Part One)
Episode 83- What Is Branded Podcasting (Part Two)
Episode 82- What Is Branded Podcasting (Part One)
Episode 81- What Is Measuring the Value of Sound (Part Two)
Episode 80- What Is Measuring the Value of Sound (Part One)
Episode 79- What Is Voice Design (Part Two)
Episode 78- What Is Voice Design (Part One)
Episode 77- What Is Social Audio (Part Two)
Episode 76- What Is Social Audio (Part One)
Episode 75- Season Three Recap
Episode 74- Sensory Marketing and Sonic Diversity (Part Two)
Episode 73- Sensory Marketing and Sonic Diversity (Part One)
Episode 72- Open Voice Network (Part Two)
Episode 71- Open Voice Network (Part One)
Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
Episode 69-Creating Sonic Branding with Audiobrain (Part One)
Episode 68- Your Brain on Podcasts (Part Two)
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