Today, in the absence of our scheduled guest, our producer Paul Roberts and I talk about B2B pet peeves. We have a great time. JOIN US!
Just one example: There have been books written about a predictable, repeatable, scalable engine of growth. A lot of venture capitalists have read those books and have then told their early stage companies, “If you just hire enough sales people and make enough phone calls, the math works out.” You have to start somewhere, so you start with the math and you start with the plan, but sales is never that easy. One of my pet peeves is someone who has never done sales, and never managed a pipeline, and never even carried a number say, “I read a book. Therefore, this is the way that we're going to sell,” right? I think that: A. books are great and books are important, but I think you've got to try new things. If everybody in the world just follows that book, then all of a sudden it becomes a little tough.
Listen in to hear about other B2B pet peeves.... What are yours? Find the full transcription on our blog starting 6am PST on Monday, 6/11 and beyond.
New Insights & Benchmarks for Customer Experience
How CROs Can Flip the Relationship with Finance
Making Sales Enablement Stick
Future-Proof Demand Strategies That Work
Marketing in a Crypto World
Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
The New Rules for Managing Remote & Hybrid Sales Teams
The (Surprising) State of B2B Lead Engagement
How You Can Stop Selling Out and Start Selling In
B2B Brand (and Rebranding) Best Practices
Embracing the Complexity of Successful B2B Marketing
How the Dark Web Can Shine a Positive Light on Your Sales Pipeline
Sustainable Marketing in Action
Get Inside the Mind of your CFO
Building a High-Growth Marketing System on a Lean Budget
What Happens When Servant Leadership Meets Sales
Leveraging Video for Sales & Marketing Success
Managing and Measuring Marketing Performance
Why Can’t Product and Marketing Just Get Along?!
What is the Future of Marketing Work?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström