When the phone rings, there's always that moment of excitement. This could be a customer! I've been through enough sales training so I feel comfortable moving prospects through that conversation. But at some point, the phone call ends.
So what do you do to continue that conversation? While it will depend on how the conversation went, it's always helpful to have some resources ready to send as a follow up.
What should you send? Regardless of the business you're in, think about what people need to know to make a good decision. Perhaps there are common questions that don't come up in that first phone conversation. If so, create a blog post entitled FAQs. Google will absolutely love that. It'll give you authority and search. But also at the end of the call, you can say to someone "Hey, I bet you're going to have a few more questions when we're done. So I'm gonna send you a link to FAQs"
The fact that you're anticipating their needs, reassures them and makes them feel comfortable that they're not the only ones who don't have the answers. And so, the next time you answer the phone, start thinking about what you're going to send when you finish the call.
#879 Make Chat GPT Work For You
#878 Go Where Your Customers Are
#877 Be a Great Podcast Guest
#876 The Marketing Path
#875 Common Startup Mistakes
#874It is ok to change direction
#873 Become a Better Public Speaker
#872 The Reason for Being
#871 The Complete Offer
#870 Things go Wrong
#869 Stop and Read This
#868 To Reply or Not to Reply
#867 Home Court Advantage
#866 On the Road to Mastering Your Marketing Message
#865 Affordable Research Tactics
#864 Podcast Tips, Tools and Tricks
#863 Measurement vs Attribution
#862 Stand, Stagger, Fall
#861 Go Negative to Get Attention
#860 The Perfect Podcast Pitch
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