Kurt Lohse, a dynamic entrepreneur and co-founder of Boredroom LLC, is making waves in the beverage industry with his innovative approach to consumer packaged goods (CPG). Alongside his partner Darin Rasmussen, Lohse has embarked on a mission to transform the conventional water category into a vibrant platform for artistic expression through their venture, Bored & Thirsty. This revolutionary Media + CPG brand stands out for offering a unique and refreshing premium alkaline water experience that aligns with contemporary consumer demands for both quality and creativity.
Lohse's journey with Bored & Thirsty is marked by significant achievements and partnerships, reflecting his visionary leadership and strategic acumen. Notably, the company has gained prominence as the exclusive water partner for the Life is Beautiful Music Festival in Las Vegas, leveraging this opportunity to gain mass exposure. Bored & Thirsty also introduced an innovative Augmented Reality (AR) enabled can of alkaline water featuring a song clip from Snoop Dogg, illustrating Lohse's commitment to merging technology with consumer goods. Further solidifying the brand's market presence, strategic relationships have been established with major players like 7-Eleven, Save Mart / Lucky, and C3 Presents the festival arm of Live Nation. These partnerships, along with the company's focus on sustainability and high-quality manufacturing processes, underscore Lohse's dedication to creating a brand that resonates with a wide range of consumers while maintaining an environmentally conscious footprint.
Kurt Lohse's professional background extends beyond Boredroom LLC. He founded and led Releventure LLC, a content marketing agency since its incorporation in California thirteen years ago, and before that as the CEO of his media start-up, Keycode, from 1999-2010, demonstrating his longstanding commitment to entrepreneurship and business development that positively transforms industries.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
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Critical Mass Business Talk Show: Ric Franzi Interviews Cleve Adams, Founder of Trestles Group, Inc. (Episode 1434)
Critical Mass Business Talk Show: Ric Franzi Interviews Max Emma, Co-Founder & CEO of BooXkeeping (Episode 1433)
Critical Mass Business Talk Show: Ric Franzi Interviews Steven Vengrow of Synergy Resource Group (Episode 1432)
Critical Mass Business Talk Show: Ric Franzi Interviews Anne Devine, President & CEO of Janus Electric (Episode 1431)
Critical Mass Business Talk Show: Ric Franzi Interviews Chris Relth, Founder & CEO of Artemis Search Partners (Episode 1430)
Critical Mass Business Talk Show: Ric Franzi Interviews Kevin Murphy, CEO of Valuable Capital Securities (Episode 1429)
Critical Mass Business Talk Show: Ric Franzi Interviews Davey Martinez, CEO of Taqueros Mexican Food (Episode 1428)
Critical Mass Business Talk Show: Ric Franzi Interviews Bill Colone, Chairman & CEO of Single Pass (Episode 1427)
Critical Mass Business Talk Show: Ric Franzi Interviews Steve Delson, Co-Founder & CEO of Gate 5 (Episode 1426)
Critical Mass Business Talk Show: Ric Franzi Interviews Dr. Nicole Anderson, Founder of Anderson Sport and Wellness (Episode 1425)
Critical Mass Business Talk Show: Ric Franzi Interviews David Romanoff, President of W1SE Logistics (Episode 1424)
Critical Mass Business Talk Show: Ric Franzi Interviews Sanjay Shrivastava, CEO of Innova Vascular (Episode 1423)
Critical Mass Business Talk Show: Ric Franzi Interviews Sona Shah, Founder of My Private Professor (Episode 1422)
Critical Mass Business Talk Show: Ric Franzi Interviews Mike Schmitt, Founder of The Rubra Group (Episode 1421)
Critical Mass Business Talk Show: Ric Franzi Interviews Clint Graham, Co-Founder of JointCommerce (Episode 1420)
Critical Mass Business Talk Show: Ric Franzi Interviews Todd Watts, Co-Founder & CEO of PatientFi (Episode 1419)
Critical Mass Business Talk Show: Ric Franzi Interviews Ken Potalivo, Founder of RelPip LLC (Episode 1418)
Critical Mass Business Talk Show: Ric Franzi Interview Amariah Olson, Founder of Olson Capital Investments (Episode 1417)
Critical Mass Business Talk Show: Ric Franzi Interviews Adam Coughran, President of Safe Kids Inc. & Standards Training Group (Episode 1416)
Critical Mass Business Talk Show: Ric Franzi Interviews Neela Singh, Founder of Neela K Consulting (Episode 1415)
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