Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?
Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy.
As a guest in this week’s podcast episode, Paul - who did a seven-year marketing stint at Apple during their fledgling years - shares how he and Jeffrey Moore, author of Crossing the Chasm (and one of our former podcast guests!) founded the Chasm Group, a consulting company that is built around the models explained in Crossing the Chasm.
Paul also elaborates on marketing strategies for tech companies today as apposed to 30 years back and speaks about common pitfalls that companies face during the innovation adoption phase.
Get in touch with David on LinkedIn: https://www.linkedin.com/in/paul-wiefels-6a8162/
Visit the Chasm Group website: https://chasmgroup.com/
Insights into B2B marketing trends in 2022 – Joel Harrison
Turning Fans into Customers and Customers into Fans - David Meerman Scott
Crossing The Chasm - 30 Years Later - Geoffrey Moore
How to Be Brave With Your Content Marketing - Ahava Leibtag
Lead Generation IRL - Pieter Limburg
How to create legendary category design for tech companies – Christopher Lochhead
Enabling Digital Transformation Through ABM – Thad Kahlow
Relationship Sales at Scale – Dan Englander
Global B2B Messaging and The Human Truth in Global B2B Campaigns – Tony Riley
Understanding The Core Ingredients to CX Success – Oliver Budworth
Programmatic Paid Social for B2B Marketing – Sam Karow
Insights into effective ABM trends for SaaS in 2022 – Shira Abel
How Virtual Events and Conferences Produce High Client Turnover Rates in a Post-covid World - Ike singh Kehal
How to Develop Strategic Visual Content That Will Drive the Future of Communication – Amy Balliett
”Marketing plans never work” – Ian Lurie
How Remarkable Customer Experience Can Be Your Best Sales and Marketing Strategy – Dan Gingiss
Double your revenue in 90 days – Simon Severino
Five things B2B Content Marketers need to know about working with influencer - Lee Odden
B2B Marketing Psychology – Larry Kotch
Demand Generation: Opening the Gates to Creativity - Neil Stoneman
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast